I was born in 1969 in Yalta.
I was born there because my mother, who lived in Kaliningrad, decided to go to deliver in Yalta, where her parent lived.
Later I was brought to Kaliningrad to live there till 1996. It was there that I graduated from the Baltic State Academy (former Kaliningrad High Naval Engineering School) to start working on television and mastering the profession I was dreaming of all my conscious life. When I was in the 8th form I used to imagine myself as a director on the set.
There were a lot of institutes in Kaliningrad, but this was the only one providing an opportunity to see the world, which was not at all easy in the Soviet times. I was a fanciful dissident striving for freedom, so it was just for me: I really enjoyed sailing different seas, calling at foreign ports, buying records, jeans and chewing gums, communicating with foreign people.
In 1996 I moved to Moscow. Since then freedom was no longer associated with foreign sea ports only.
I was screwing around for a while – say, shooting promos for politicians in the 96th election campaign.
The elections were over, soon there was no money left. I took up any job (like making NTV programs on accounting) until got a job as the MTV Promotion Department Head in 1998. That was a really good and interesting job, as I was making the image and presenting the channel.
I started shooting commercials in 2000.
Some time later the situation changed to a horrible one: the channel turned into a stupid corporate machine. A bunch of ugly creatures came to replace talented, charming and active people, who used to work there from the beginning. I quit MTV as the creative director. It was 2004, and by that time I had been shooting video clips and was a more or less popular ads director.
In 2005 we set up the "Okey-Dokey" Production.
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